KELLY LASS
Senior Association Manager

Kelly Lass brings 32 years of Association Management experience and 35 years in event planning.  Prior to joining the NCG, she held the Executive Vice President’s position with a statewide trade association. Kelly also is a State registered lobbyist.  Kelly studied Marketing and Business Management at Jacksonville State University in Alabama.  

Kelly’s experience and talent in the trade association area is invaluable. Her expertise is in overall operations to insure a successful association specialties in governance, policy, membership growth, and retention; legislative and regulatory affairs; political action committee; and scholarship funds. She excels in fostering member services and the overall financial health of the association.  She also created many coalitions and served on several various board of directors.

Kelly is a proud member of Georgia Society of Association Executives (GSAE) and American Society of Association Executives (ASAE).  

In her spare time she and her husband of 28 years are the owners of Willow Run Ranch, LLC an equine facility featuring board, care and horse riding lessons. Kelly’s riding discipline of choice is dressage with her beloved Arabian mare, Kalila.